Monday, January 27, 2003
MARVEL MOVIE ROUNDUP
Dr Pepper on Monday announced details of its promotion with 20th Century Fox for the upcoming X-Men sequel.
The promotion's main attraction will be the chance to instantly win $100,000 by looking under the cap of specially-marked 20-ounce bottles or on game pieces inside specially-marked 12- and 24-packs. Additional prizes include movie tickets and 12-packs of Dr Pepper products.
"The X-Men franchise is a compelling match for our primary promotional target of 12- to 24-year olds," said Cindi Clark, Dr Pepper senior vice president - marketing.
"The ability to reach high-volume consumers with such accuracy, combined with the early summer release date, a high consumption period for soft drinks, make X2 a dynamic promotional partner for Dr Pepper and our Dr Pepper flavor extension, Red Fusion."
Dr Pepper will release commemorative cans that feature images of X2 movie characters, and customers can redeem 12 specially-marked Dr Pepper X2 20-ounce labels to receive an exclusive Dr Pepper/X2 T-shirt.
The promotion will be supported with point-of-sale materials, promotion- specific television, print, and outdoor, as well as an X2 promotional web site on www.drpepper.com. All promotional 12- and 24-packs will carry a next- purchase coupon.
In other Marvel movie news:
* Commercials for The Hulk and Daredevil aired during ABC's coverage of the Super Bowl on Sunday. The Hulk commercial aired midway through the first quarter, with the Daredevil spot airing approximately 30 minutes later during the second quarter.
A Daredevil spot also aired on Sunday during the special showing of Alias, which stars Jennifer Garner, who plays Elektra in Daredevil.
Click on the thumbnails below for larger images.
CROSSGEN COMICS FOR APRIL
The Continuum has obtained cover images for CrossGen Comics titles shipping in April.
Titles include Brath #3, Chimera #3, The Crossovers #4, Crux #25, Edge #13, The First #30, Forge #13, Meridian #35, Mystic #35, Negation #17, Forge #13, Meridian #35, Mystic #35, Negation #17, The Path #14, Route 666 #11, Ruse #19, Scion Traveller, Sigil #35, Sojourn #22, Solus #2 and Way of the Rat #12.
Click on the thumbnails for larger images and look for complete solicitations soon here in The Continuum.
FIRST LOOK: METALLIX #3
Metallix #3 will be available in late February from Future Comics. The issue is written by David Michelinie, penciled by Ron Lim, co-plotted and inked by Bob Layton and colored by Moose Baumann, with a cover by Layton.
Here's how Future describes the issue:
"Team Metallix braves the icy isolation of Antarctica on a routine mission--only to find a bizarre trail of frozen corpses. What stalks the windswept wastes? And can the fledgling heroes survive when Metal X malfunctions in the polar chill?
"Also, Part Three of The Origin Of Metallix by Michelinie and Layton, penciled by Ron Lim and inked by Brett Breeding."
Metallix #3 will have 28 pages of art and story and will cost $3.50.
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