CROSSGEN'S PEP PROGRAM

Beginning July 1, CrossGen is introducing the Product Exchange Program (PEP), which, in essence, makes its entire line exchangeable.

Each month CrossGen will designate a title or titles that have demonstrated strong sell-through and possess upside potential. Retailers can exchange any two CrossGen comics per one PEP comic. What they need to do is mail in the covers of the comics they are exchanging and tell CrossGen which PEP comics they want.

"As CrossGen moves forward into our third year of publishing, we want to strengthen our dedication to direct market retailers, who have supported us from the very beginning. You guys took a chance on us, and this is our way of saying thanks," said CrossGen president Mark Alessi

"We've set out to annihilate retailer risk by making our entire line exchangeable. No limits. No complicated rules. Just an ongoing commitment to stand behind the entire CrossGen line," said CrossGen VP of sales Chris Oarr

PEP will be administered on CrossGen's behalf by Bulldog Collectibles. Retailers may exchange any regular-priced CrossGen comic for the monthly PEP comic on a 2-for-1 basis. The program works through stripped-cover returns, meaning that participating retailers need mail in covers to participate. Retailers pay no shipping on the PEP comics they receive in exchange.

Each month CrossGen announce new PEP comics. PEP exchanges will occur while supplies last, and retailers can roll over PEP credits until an attractive option pops up in later months. We'll be announcing the new PEP comics every month through ICv2.com, Comics & Games Retailer, Bulldog Collectibles' website and via our new monthly retailer newsletter, which will launch in August.

The PEP comics for July are Lady Death 2-5 and Sojourn #21-24.

To participate, retailers should send their stripped covers to Bulldog Collectibles, requesting any number of the designated PEP issues of Lady Death and/or Sojrun. PEP comics will be shipped accordingly while supplies last. Any retailer whose order is unfilled will receive a statement of their PEP credits, which can be applied to future months' selections.

Retailers can mail covers to:

Bulldog Collectibles

2028 Branding Iron Lane

Chino Valley, AZ 86323

For more information, call Bulldog at (877) BUY-COMIC or visit their website at www.bulldogcollectibles.com